The Six Es of Active Transportation
One effective way of thinking about improving conditions for walking and biking is to consider the six arenas where interventions may fit: Engineering, Education, Encouragement, Enforcement, Evaluation, and Equity - more commonly known as The Six Es.
Engineering involves the design and installation of pedestrian and bicycle infrastructure in our communities, neighborhoods, and around our schools - for example, the sidewalks, crosswalks, bike lanes, and signs that contribute to a safe community for walking and biking.
Education initiatives include the development and sharing of information related to easily and safely navigating walking and biking trips - by providing, for example, student and parent safety training, or by developing a curriculum about the benefits of walking and biking, or developing walking or biking route maps.
Encouragement initiatives invite parents and students to give walking or biking a try - through contests or incentive programs (like a Walking Wednesday program or a “Golden Boot” challenge) or by parent and community-supported programs and events like “walking school buses” or Open Streets events.
Enforcement initiatives often include the participation of local police and focus on traffic and safety laws and regulations in our neighborhoods.
Evaluation involves measuring the success of investments in achieving desired outcomes. Additionally, evaluation includes evaluating attitudes and behaviors related to bicycling and walking, and takes place before and after programming efforts and infrastructure improvements.
Equity initiatives often include diverse opportunities for stakeholder involvement, and disseminating material in a targeted and strategic manner to better reach underrepresented and vulnerable population groups.